PLEASE READ THESE TERMS CAREFULLY BEFORE USING FOLLOWD. THEY CONTAIN IMPORTANT INFORMATION ABOUT YOUR LEGAL RIGHTS, REMEDIES, AND OBLIGATIONS.
BINDING ARBITRATION & CLASS ACTION WAIVER: Section 22 of these Terms contains a binding arbitration agreement and class action waiver. By using the Platform, you agree to resolve most disputes through individual binding arbitration rather than in court, and you waive your right to participate in any class action. Please read Section 22 carefully.
AGE RESTRICTION: Followd is available only to individuals who are 18 years of age or older. No person under the age of 18 may create an account, access any content, or use any feature of the Platform.
Welcome to Followd. These Terms of Service ("Terms") constitute a legally binding agreement between you ("User," "you," or "your") and Reach Labs Inc., a Delaware corporation ("Reach Labs," "Followd," "we," "our," or "us"), which owns and operates the Followd platform. These Terms govern your access to and use of our website at followd.com, our web application, our iOS and Android mobile applications, and all related features, tools, and services (collectively, the "Platform").
By creating an account, accessing the Platform, clicking "I Agree" or "Sign Up," or otherwise using the Platform in any manner, you represent that you have read, understood, and agree to be bound by these Terms, our Privacy Policy (followd.com/privacy), our Community Guidelines, and any supplemental policies or guidelines we publish (together, the "Agreement"). If you do not agree, do not access or use the Platform.
Followd was previously offered under the name "Boon." Any reference to Boon in the Platform, in app store listings, or in prior versions of these Terms refers to the same service now operated as Followd by Reach Labs Inc.
SECTION 1 โ DEFINITIONS
As used in these Terms, the following capitalized terms have the meanings set forth below:
- "Platform" means the Followd website (followd.com), web application, iOS and Android mobile applications, APIs, and all features, services, and tools made available by Reach Labs under the Followd brand.
- "User" means any individual who accesses, browses, registers on, or uses the Platform in any capacity, whether as a Creator, Fan, Member, Buyer, or unregistered visitor.
- "Creator" means a User who publishes Content, operates a Storefront, enables Community or Membership features on their Page, offers Subscriptions, Paid Content, Courses, Events, Paid Messaging, Paid Calls, or otherwise generates revenue through the Platform. Any User may become a Creator by enabling monetization features; no follower minimum applies.
- "Fan" (also "Buyer," "Subscriber," or "Member") means a User who follows, subscribes to, joins, tips, messages, books, or purchases from one or more Creators.
- "Page" means the profile and community hub associated with every User account, which may include a feed, a Community (forum and chat), a Storefront, Courses, Events, and Membership Tiers, and which may be public, gated, or invite-only. "Community" means the forum, chat, and membership features of a Page. "Member" means a User who follows, joins, or subscribes to a Creator's Page.
- "Category" means a hobby, interest, or topic classification (including sub-categories) used to organize, filter, and discover content and Creators on the Platform.
- "Creator Content" means all text, photos, images, carousels, video, audio, livestreams, Live Room recordings, articles, long-form posts, product listings, courses, lessons, downloadable files, recommendation lists, and any other material uploaded, published, or transmitted by a Creator through the Platform.
- "User Content" means any content submitted by any User, including Creator Content, posts, reposts, quote reposts, comments, messages, chat messages, forum posts, reviews, tips, and other contributions.
- "Paid Content" means any Creator Content that a Fan must pay to unlock or access, including locked photos, locked videos, subscriber-only posts, tier-gated or Community-gated posts, and paid downloads.
- "Subscription" means a recurring membership purchased by a Fan to unlock a Creator's exclusive content, Membership Tier, benefits, DM access, chat access, or other features for a defined billing cycle.
- "Membership Tier" (or "Access Tier") means a membership level on a Creator's Page (for example, Levels 1 through 4) that determines which content, chat, forum, events, and benefits a Member may access.
- "Storefront" means the shop attached to a Creator's Page through which the Creator lists Digital Goods, Physical Goods, and Services for sale.
- "Digital Goods" means non-physical items offered for sale, including downloadable files (e.g., PDFs, guides, templates), personalized videos and shout-outs, digital art, and similar deliverables.
- "Physical Goods" means tangible, shippable merchandise offered for sale by a Creator through the Platform.
- "Services" means coaching, consulting, shout-outs, custom requests, and other personal or professional services offered by a Creator through the Platform.
- "Course" means a structured set of sections and lessons (which may include video, text, and downloadable files) offered by a Creator, with or without time-gating, completion requirements, certificates, or paid add-ons.
- "Event" means a scheduled virtual, in-person, or Live Room gathering hosted by a Creator, which may be free, ticketed, recurring, tier-restricted, or wait-listed.
- "Live Room" or "Livestream" means a real-time audio-visual broadcast or room hosted through the Platform, which may be recorded.
- "Paid Message" or "Paid DM" means a direct message that requires payment, a subscription, or a paid allowance to send or receive.
- "Paid Call" means a one-on-one or group audio/video call booked and paid for through the Platform.
- "Tip" means a voluntary, non-subscription monetary payment made by a Fan to a Creator, whether on a post, through a profile tip jar, or otherwise, not tied to a specific deliverable.
- "Rewards Program" means the features through which Users may earn Points by completing tasks, daily quests, streaks, tutorials, surveys, games, incentivized videos, referrals, bounties, brand campaigns, and similar activities.
- "Points" means the promotional reward units credited to a User's Rewards balance under the Rewards Program. Points are not money, are not legal tender, and have no cash value except as expressly provided in Section 13.
- "Brand Campaign" means a sponsored opportunity made available through the Platform in which a User creates and submits content (on or off the Platform) for a third-party brand in exchange for compensation or Points.
- "Affiliate Link" means a tracked product or content link (including links in Recommendation Lists) through which a Creator may earn a commission on resulting purchases.
- "Gross Revenue" means the total amount collected from a Fan in connection with any Subscription, Paid Content, Tip, Storefront sale, Course, Event ticket, Paid Message, Paid Call, or other Platform transaction, before deduction of the Platform Fee, payment processing costs, and applicable taxes.
- "Platform Fee" means Followd's share of Gross Revenue, as disclosed in the Creator's Earnings dashboard and pricing schedule, as updated from time to time.
- "Net Revenue" means Gross Revenue less the Platform Fee, third-party payment processing fees, refunds, chargebacks, and any amounts required to be withheld by law.
- "Prohibited Content" has the meaning set forth in Section 16.2.
- "Intellectual Property Rights" means all patents, copyrights, trademarks, trade dress, trade secrets, rights of publicity and privacy, moral rights, and all other intellectual or proprietary rights under applicable law.
SECTION 2 โ ELIGIBILITY
2.1 Age Requirement
The Platform is available only to individuals who are 18 years of age or older. By accessing or using the Platform in any manner, you represent and warrant that you are at least 18 years old. You will be asked to confirm your age during onboarding. Followd reserves the right to verify age at any time and to immediately terminate any account where we have a reasonable basis to believe the User is under 18. Any Points, balances, or amounts associated with an underage account may be forfeited, and Followd may report such activity to appropriate authorities.
2.2 Legal Capacity and Geographic Eligibility
You further represent and warrant that: (a) you have full legal capacity to enter into a binding contract under the laws of your jurisdiction; (b) you are not prohibited by applicable law from using the Platform; (c) you are not located in, and are not a resident or national of, any country subject to a U.S. government embargo, or designated by the U.S. government as a "terrorist supporting" country; and (d) you do not appear on any U.S. government list of prohibited or restricted parties, including any list maintained by the U.S. Department of Treasury Office of Foreign Assets Control ("OFAC"). Certain features โ including cash-out, Brand Campaigns, surveys, and games โ may be available only in certain countries or to Users who satisfy additional verification requirements.
2.3 No Prior Bans
You may not create a new account or otherwise use the Platform if Followd has previously terminated, suspended, or banned your account for any reason. Circumventing a prior suspension by registering under a different name, phone number, email address, device, or identity is a material breach of these Terms and may result in immediate permanent termination of all associated accounts, forfeiture of any Points or balances, and potential legal action.
2.4 Creator and Payout Eligibility
In addition to the foregoing, Users who wish to receive payouts or cash-outs must: (a) complete Followd's identity and/or phone verification process as described in Section 15; (b) provide valid tax identification information as required by applicable law; (c) connect a valid payout method; and (d) comply with all Creator-specific requirements set forth in Section 5.
SECTION 3 โ ACCOUNT REGISTRATION AND SECURITY
3.1 Account Creation
To access most features of the Platform, you must create an account. You may register using your mobile phone number (verified by SMS one-time passcode), Apple Sign-In, or Google Sign-In. Limited browsing may be available as a guest without registration; guest sessions cannot post, purchase, earn Points, or access gated content. You agree to provide accurate, current, and complete information during registration and onboarding (including interest and category selections), and to update such information promptly to keep it accurate.
3.2 One Account Per Person
Each User may maintain only one account. You may not create accounts on behalf of others without their express written consent, and you may not allow any other person to access or use your account. Creating multiple accounts to earn additional Points, signup bonuses, referral rewards, or Welcome Boosts is a material breach of these Terms.
3.3 Username and Identity
Your username and profile (including display name, avatar, cover photo, and bio) must not: (a) impersonate any other person, brand, or entity; (b) incorporate any third-party trademark, brand name, or celebrity name without appropriate authorization; (c) be obscene, offensive, or harassing; or (d) mislead other Users about your identity. Followd reserves the right to reclaim or require you to change any username that violates these requirements.
3.4 Account Security
You are solely responsible for maintaining the confidentiality of your login credentials and device, and for all activity that occurs under your account. You agree to: (a) keep your phone number and email current; (b) enable additional authentication features when offered; (c) immediately notify Followd at security@followd.com of any unauthorized access to or use of your account; and (d) log out from your account at the end of each session on shared devices. Followd will not be liable for any loss or damage resulting from your failure to safeguard your account.
3.5 Third-Party Sign-In and Connected Accounts
If you create or log in to your account using Apple or Google credentials, or if you connect a social media account (for example, TikTok, Instagram, or YouTube for Brand Campaign verification), you authorize Followd to access certain information from those accounts as described in our Privacy Policy. You remain responsible for compliance with the terms of service of each such third-party platform, and you may disconnect connected accounts at any time in your settings.
3.6 Contact Import and Invitations
If you choose to import your device contacts to find or invite friends, you represent that you have the right to share that information with us and that your contacts would reasonably expect to receive an invitation from you. We use imported contacts only as described in our Privacy Policy. You may not use the invitation feature to send spam or unsolicited commercial messages.
3.7 Account Managers and Agents
Creators may authorize agents, managers, or assistants to help operate their account or Page (including through Member roles such as moderator). The Creator remains personally responsible for all activity conducted through their account, all Content posted, and all obligations under these Terms. Third-party managers are not parties to these Terms, and Followd bears no liability for any agreement between a Creator and such manager.
SECTION 4 โ DESCRIPTION OF THE PLATFORM
4.1 What Followd Is
Followd is a social and creator commerce platform that lets people discover and follow creators and their communities, organized by Category, share content, and buy from, support, and hire the people behind the things they love. The Platform includes, among other things: a social feed with sort and filter options (posts, carousels, video, links, reposts, quote reposts, comments, likes, and pokes); discovery tools (search, trending topics, categories, hobby and sub-hobby feeds, and recommended creators and friends); Creator Pages with Communities (forums, chat), tiered memberships, shops, courses, and events; Creator Storefronts for Digital Goods, Physical Goods, and Services; Subscriptions and pay-to-unlock content; Tips; Paid Messaging and Paid Calls; Events and Live Rooms; a Rewards Program (tasks, games, surveys, streaks, referrals, bounties); Brand Campaigns; affiliate Recommendation Lists; an Earnings dashboard; and cash-out tools.
4.2 Platform as Venue
Followd acts as a marketplace and technology venue, not as an employer, agent, partner, or joint venturer of any Creator. We do not pre-screen Creator Content (except to the limited extent described in Section 16), do not guarantee the quality or delivery of any Creator's content, products, courses, calls, events, or services, and are not responsible for disputes between Users. The relationship between a Creator and a Fan is direct and independent. Followd provides the technology and payment facilitation, and is not a party to transactions between Users except as expressly stated herein.
4.3 Platform Modifications; Beta and AI Features
We are constantly improving the Platform. Followd reserves the right, at any time and in its sole discretion, to add, modify, suspend, or discontinue any feature, functionality, Points earning opportunity, or aspect of the Platform, with or without notice. Some features may be offered on a beta, pilot, or limited-availability basis and may be changed or withdrawn at any time. The Platform may include AI-assisted features (for example, content ideation, caption or cover suggestions, recommendations, and community Q&A). AI outputs may be inaccurate; you are responsible for reviewing any AI-assisted content before publishing it, and it is treated as your User Content. Followd shall not be liable to you or any third party for any modification, suspension, or discontinuance of any Platform feature.
4.4 Web and Mobile
Features may differ between the web application and the iOS and Android applications. Your use of the mobile applications is also subject to the applicable app store terms (Apple App Store or Google Play). Purchases made through in-app purchase systems, where offered, are subject to the applicable store's billing and refund rules.
SECTION 5 โ CREATOR TERMS
5.1 Becoming a Creator
Any eligible User may begin creating and monetizing by listing a product or service, enabling Community or Membership features on their Page, enabling Subscriptions or Paid Content, or turning on other monetization features. Before receiving payouts, you must complete the verification steps described in Section 15.2, provide your legal name, date of birth, address, and tax information, complete any additional KYC ("Know Your Customer") or AML ("Anti-Money Laundering") verification required by Followd or its payment partners, and connect a valid payout method. Followd may decline or revoke monetization privileges in its sole discretion.
5.2 Creator Representations and Warranties
By operating as a Creator, you represent, warrant, and covenant on a continuing basis that:
- you are at least 18 years of age and have full legal capacity to enter into this Agreement;
- all information submitted during registration, verification, and at any time thereafter is truthful, accurate, and complete;
- all Creator Content is your original work or you hold all necessary rights, licenses, consents, and permissions to publish, display, distribute, and monetize it through the Platform;
- Creator Content does not and will not infringe, misappropriate, or violate any third-party Intellectual Property Rights, rights of publicity or privacy, or any applicable law or regulation;
- any real persons depicted in Creator Content have provided their informed consent to appear in and be distributed as part of that Content;
- Creator Content does not and will not defame, harass, or unlawfully discriminate against any individual or group;
- you will honor all commitments made to Fans, including delivering Subscription benefits, Paid Content, Digital Goods, Physical Goods, Services, Courses, Paid Calls, and Event access as described at the time of sale;
- you will comply with all applicable federal, state, and local laws, including consumer protection, advertising disclosure (FTC Guidelines), sales tax, and income tax laws; and
- you will not use the Platform to facilitate any off-platform transaction designed to circumvent Followd's payment processing, in violation of Section 15.9.
5.3 Creator Content Ownership and License to Followd
You retain ownership of all Intellectual Property Rights in your Creator Content. By publishing Creator Content on the Platform, you grant Reach Labs a worldwide, royalty-free, non-exclusive, sublicensable, and transferable license to host, store, display, reproduce, distribute, adapt (including to create thumbnails, previews, teasers, and format conversions), and make available your Creator Content for the purpose of: (a) operating, providing, and improving the Platform; (b) displaying Creator Content to authorized Fans and, for public content, to the public; (c) promoting Followd and the Platform in organic marketing contexts, subject to Section 5.4; (d) generating locked-content teasers and link previews; and (e) complying with applicable legal obligations.
This license terminates when you permanently delete Creator Content from the Platform or close your account, except: (i) to the extent necessary to fulfill outstanding Fan obligations (including continued access to content a Fan has already purchased or a Course a Fan has enrolled in); (ii) to the extent the content has been reposted, quoted, or shared by other Users in accordance with the Platform's features; (iii) with respect to aggregated, anonymized usage data; and (iv) as required by law.
5.4 Marketing Use Limitation
Followd will not use your name, likeness, or Creator Content in paid advertising campaigns without your prior written consent. We may, however, display your profile, username, Page, Categories, and publicly available Creator Content in organic promotional and discovery contexts (for example, "featured creators," "popular in [Category]," trending sections, recommended friends, and social media posts highlighting the Platform) without separate consent, as this is inherent to the nature of a public creator marketplace.
5.5 Content Responsibility
Creators are solely responsible for all Creator Content they publish. Followd does not endorse, verify, or guarantee the accuracy, quality, or legality of any Creator Content. Creators agree to promptly remove any Content upon Followd's request where Followd determines, in its reasonable discretion, that such Content violates these Terms, the Community Guidelines, applicable law, or third-party rights.
5.6 FTC Disclosure Requirements
Creators who receive free products, compensation, Points, or other consideration from third parties (including through Brand Campaigns and Affiliate Links) in connection with Creator Content must include clear and conspicuous disclosures in accordance with the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255) and the FTC's guidance for social media influencers, both on and off the Platform. Followd reserves the right to require modification or removal of non-compliant Content and to suspend payouts pending compliance.
5.7 AI-Generated Content
Creators may publish AI-assisted or AI-generated Content subject to the following requirements: (a) any Content that is substantially generated by artificial intelligence must be clearly labeled as "AI-Generated" or "Created with AI" in a manner visible to Fans before purchase; (b) AI-generated Content depicting real, identifiable individuals requires those individuals' consent; (c) AI-generated Content that depicts minors in any sexual or inappropriate context is absolutely prohibited; and (d) Creators may not use AI tools in a manner that violates third-party rights.
SECTION 6 โ FAN AND BUYER TERMS
6.1 Fan Access
Fans may browse public areas of the Platform as a guest. To post, follow, join Communities, subscribe, purchase, tip, message, book calls, RSVP to Events, earn Points, or access gated content, Fans must create a registered account and, where applicable, provide valid payment information.
6.2 Fan Representations
By using the Platform as a Fan, you represent and warrant that: (a) you are at least 18 years old; (b) you will use Creator Content solely for personal, non-commercial purposes; (c) you will not reproduce, redistribute, resell, or share Paid Content, Course materials, Digital Goods, or Community-gated content with third parties outside of the Platform without the Creator's express consent; (d) you will not record, screenshot, or otherwise capture and distribute Creator Content, Paid Calls, Live Rooms, or Community chats in violation of the Creator's rights; and (e) you will not use the Platform to harass, stalk, or otherwise harm any Creator or other User.
6.3 Prohibition on Content Leaking
Fans are strictly prohibited from distributing, posting, transmitting, publishing, or otherwise making available any Paid Content, subscriber-only content, Community-gated content, Course content, Digital Goods, or Paid Call or Live Room recordings outside the Platform ("Leaking"). This prohibition applies regardless of whether the Leaked Content is distributed for free or for compensation. In addition to any other remedy available to Followd or the applicable Creator, if a Fan Leaks Creator Content, Followd may impose a liquidated damages fee of $150 per individual piece of Leaked Content per platform or medium on which the Leaked Content is found, recoverable against the Fan's payment method on file. The parties agree these amounts represent a reasonable pre-estimate of harm and not a penalty.
6.4 Personal and Non-Commercial Use Only
Access to Creator Content through the Platform grants Fans a limited, personal, non-exclusive, non-transferable, revocable license to view and experience the Content. No Fan may use Creator Content for commercial purposes, create derivative works, or otherwise exploit Creator Content beyond personal use without the Creator's express, separate written license. Reposting, quote reposting, and external sharing using the Platform's built-in tools are permitted for public content only, and only in the manner those tools allow.
6.5 Purchased Content Library
Content, Courses, and Digital Goods you purchase are made available in your purchase library for as long as your account remains in good standing and the Creator's content remains on the Platform, subject to Section 5.3 and Section 23. Followd does not guarantee perpetual availability of purchased content if a Creator's account is terminated, if the Content is removed for violating these Terms, or if the Platform is discontinued.
6.6 Blocking, Muting, and Reporting
You may block or mute other Users, and you may report posts, messages, profiles, Communities, and Users through the in-app reporting tools. Blocking a User hides your content from them and theirs from you across the feed, comments, and profiles, but may not remove content already distributed.
SECTION 7 โ CREATOR PAGES, COMMUNITIES, AND CATEGORIES
7.1 Every Account Is a Page
Every Followd account is both a personal profile and a community hub (a "Page"). There is no separate "club" or "group" object: the people you follow are the communities you belong to. A User's Page may include a feed of their posts, a Community area (forum and chat), a Storefront, Courses, Events, and Membership Tiers, as configured by that User. Users who enable these features for other Users are "Creators" under these Terms, and Users who follow, join, or subscribe to a Creator's Page are that Creator's "Members."
7.2 Categories
Content on Followd is organized by Category (for example, hobby, interest, or topic categories and sub-categories defined by Followd). During onboarding you select the Categories you are interested in; when you post, you may tag your content with one or more Categories; and Followd may classify content into Categories automatically. Categories power discovery (category feeds, trending, "creators you might like," and recommended friends) and feed filtering. You must tag content accurately and only with Categories that reasonably describe it. Followd may add, rename, merge, or remove Categories, re-categorize content, and choose which content to feature within any Category, at any time.
7.3 Page Access: Public, Membership-Gated, and Invite-Only
A Creator may make their Page and Community: (a) public and free; (b) gated behind a paid Subscription or Membership Tier; or (c) invite-only (free or paid). A Creator may configure Membership Tiers (for example, Levels 1โ4), assign roles to trusted Members (such as moderators), manage Members, and view activity and billing logs for their Page. Gated Pages remain discoverable by username, name, bio, and Categories in search and discovery; gated content, chat, and forum posts are visible only to authorized Members.
7.4 Creator Responsibilities for Their Page
Creators are responsible for their Page's name, description, imagery, rules, and moderation within their Community, and for ensuring that their Community and its Members comply with these Terms and the Community Guidelines. Creators must accurately describe what each Membership Tier includes and honor those benefits. Followd may remove Community content, suspend a Page's Community features, or restrict a Page if the Creator or the Community violates these Terms.
7.5 Community Features
A Page's Community may include a Forum (including a creator-only posting mode), a Community Chat, a Storefront, Courses, and Events. Creators may restrict participation in Community Chat, the Forum, Events, and other features by Membership Tier. Community Chat is provided through a third-party messaging provider (see Section 20) and is subject to the messaging rules in Section 11.
7.6 Members
By following, joining, or subscribing to a Creator's Page, you agree to follow that Page's rules in addition to these Terms. Creators and their authorized moderators may remove Members, remove content, and restrict participation in their Community. Membership in a paid Tier continues for as long as your Subscription is active; see Section 8 for billing and cancellation.
7.7 Page Earnings and Affiliate Commissions
Revenue from paid Membership Tiers, Storefront sales, Courses, Events, and other Page monetization is paid to the Creator as Net Revenue under Section 15, and may be shared with other Users only through Platform tools (where available). Where Followd offers affiliate or referral commission tracking for a Page, commissions are calculated and paid as described in the Earnings dashboard.
SECTION 8 โ PAID CONTENT, SUBSCRIPTIONS, AND ACCESS TIERS
8.1 Locked and Gated Content
Creators may lock individual photos, videos, or other eligible media on their Page or in their Community behind a one-time unlock price, and may designate content as subscriber-only or tier-restricted. Non-subscribers may see a teaser or upsell for locked content. Once a Fan pays to unlock content, that content remains unlocked for that Fan, subject to Section 6.5. Followd may not currently support locking of all content types (for example, text-only posts); Creators are responsible for understanding which content types can be locked before posting.
8.2 Subscriptions โ Recurring Billing
Subscriptions (to a Creator's Page, Membership Tier, or DM access) are billed on a recurring basis (monthly or at such other intervals as offered). By purchasing a Subscription, you authorize Followd and its payment processors to automatically charge your payment method at the beginning of each billing period until you cancel. Subscription prices may change with at least 30 days' notice to active subscribers. Cancellations take effect at the end of the current billing period; you will retain access until that date. No partial refunds are provided for unused subscription periods, except as required by applicable law.
8.3 Managing Subscriptions
You may view, manage, upgrade, downgrade, and cancel your Subscriptions and Membership Tiers in your account settings. Subscriptions do not end automatically; they renew until cancelled by you, cancelled by the Creator, or terminated by Followd. If a Creator discontinues a Subscription or Membership Tier, your access ends at the end of the then-current billing period, and no further charges will be made.
8.4 One-Time Purchases and Tips
One-time purchases (including content unlocks, Digital Goods, Physical Goods, Services, Courses, Event tickets, Paid Messages, and Paid Calls) and Tips are final and non-refundable, except: (a) as required by applicable law; (b) as expressly provided in these Terms (for example, Event un-RSVP rules in Section 12.4 and order refunds in Section 9.6); (c) where Followd determines a Creator has materially failed to deliver a paid deliverable; or (d) in the event of verified fraud. Tips are voluntary gifts and confer no rights or benefits. Creators may see the username and amount of Fans who tip them.
SECTION 9 โ STOREFRONTS, DIGITAL GOODS, AND PHYSICAL GOODS
9.1 Storefronts
Creators may set up a Storefront on their Page to list Digital Goods, Physical Goods, and Services. Listings must be accurate and complete, including descriptions, images, pricing, quantities, variants, delivery or shipping method, and estimated delivery time. Followd may set listing format, category, and content requirements, and may remove any listing in its discretion.
9.2 Digital Goods and Services
Creators who sell Digital Goods (for example, PDFs, guides, templates, personalized videos, shout-outs) and Services (for example, coaching or consulting sessions) are solely responsible for timely delivery as described in the listing. For personalized or custom deliverables, the Creator may accept or decline an order and must deliver within the timeframe stated at acceptance (or such default timeframe as Followd may establish). Payment is collected at the time of order. If a Creator fails to deliver within the stated timeframe, Followd may, in its discretion, refund the Fan and debit the amount from the Creator's pending earnings. Digital Goods and Services may not be used to arrange in-person meetings, sexual services, or any activity that constitutes an offer or solicitation of physical services or contact.
9.3 Physical Goods โ Creator Responsibility
Creators who sell Physical Goods are solely responsible for: (a) the accuracy of all product listings; (b) inventory management; (c) lawful fulfillment and timely shipment; (d) compliance with all applicable consumer product safety, labeling, and import/export laws; (e) any warranties, representations, or guarantees made regarding the Physical Goods; (f) collection and remittance of any sales or use taxes not collected by Followd; and (g) handling returns, exchanges, and customer service, subject to any minimum standards Followd may establish.
9.4 Prohibited Goods
Creators may not list, sell, or facilitate the sale of goods that: (a) are illegal or regulated without appropriate licenses (including controlled substances, firearms and firearm parts, prescription items, tobacco, vaping products, and alcohol); (b) are counterfeit or infringe third-party Intellectual Property Rights; (c) have been recalled for safety reasons; (d) contain hazardous materials requiring special handling; (e) include products derived from endangered species; (f) are sexually explicit or adult in nature; (g) constitute securities, cryptocurrency, gift cards, or stored-value instruments; or (h) are otherwise prohibited by Followd in its sole discretion.
9.5 Orders, Shipping, and Fulfillment
When a Buyer places a Physical Goods order, the Buyer provides a shipping address and pays the listed price, any shipping quote, and applicable taxes. The Creator must accept or decline the order within the time shown in the order queue, ship within the timeframe stated in the listing (and in no event later than 14 days after acceptance unless a longer pre-order period is clearly disclosed), and mark the order as shipped and delivered with valid tracking where available. Buyers and Creators may message each other about an order through the Platform's order messaging tools. Followd may suspend a Creator's ability to sell Physical Goods in the event of repeated fulfillment failures, disputes, or chargebacks.
9.6 Refunds and Disputes for Orders
A Creator may issue a full or partial refund for an order through the Platform. If an order is not accepted, is cancelled by the Creator, or is not shipped within the required timeframe, the Buyer will be refunded. If a Buyer reports a non-delivered, materially not-as-described, or damaged item, Followd may review the dispute, request evidence from both parties, and in its discretion issue a refund and debit the Creator's earnings. Followd's decision in connection with order disputes is final in the absence of manifest error.
9.7 Followd as Venue Only
Followd is a venue for Storefront transactions and is not a seller, manufacturer, distributor, or warrantor of any Digital Goods, Physical Goods, or Services. Followd is not responsible for product defects, shipping delays, lost packages, or any harm arising from goods or services purchased through the Platform, except to the extent Followd is the identified seller at point of sale.
SECTION 10 โ COURSES
10.1 Offering Courses
Creators may offer Courses composed of sections and lessons, which may include video, text, images, and downloadable files. Creators may configure time-gating (drip schedules), enforce-video-completion requirements, progress tracking, completion certificates or badges, and paid add-ons such as custom notes or feedback. Creators are solely responsible for the accuracy, quality, and legality of Course content and for any claims made about outcomes.
10.2 Enrolling in Courses
When you purchase or enroll in a Course, you receive a limited, personal, non-transferable license to access the Course materials through the Platform for as long as the Course remains available and your account is in good standing. Course content may not be downloaded (except files expressly offered for download), shared, or redistributed. Certificates and badges issued through the Platform are for personal recognition only and do not constitute accredited credentials, professional licenses, or guarantees of competency.
10.3 No Professional Advice
Courses, lessons, and any Creator Content are provided for informational and educational purposes only and do not constitute legal, medical, financial, tax, psychological, or other professional advice. You should not rely on Course content for decisions requiring professional expertise.
SECTION 11 โ MESSAGING, PAID DMS, AND PAID CALLS
11.1 Direct Messages and Community Chat
The Platform allows Users to send direct messages and to participate in Community Chats and order messaging. Messaging may be subject to the following rules, as configured by Creators: (a) Users who follow each other may message each other free of charge; (b) a Creator may lock DM access behind a Subscription tier; (c) a Creator may charge a per-message price or offer a monthly message allowance (with a minimum price floor set by Followd); (d) a Creator may send messages to all of their subscribers or followers, including messages containing locked content available for unlock in chat; and (e) Creators may restrict Community Chat participation by Membership Tier. The Platform will show you any applicable price or remaining allowance before you send a Paid Message.
11.2 Paid Message Terms
Payment for a Paid Message is charged when the message is sent. Paid Messages are non-refundable once sent. Purchasing DM access or a message allowance does not guarantee a reply; Creators retain discretion over whether and when to respond. Unused message allowances expire at the end of the applicable period unless otherwise stated.
11.3 Paid Calls
Creators may offer paid one-on-one calls and paid group calls (up to the participant limit shown in the Platform) at prices and durations they set. Fans book and pay in-app. A booking is confirmed when payment is complete and the Creator accepts (if acceptance is required). Cancellation and rescheduling rules are as displayed at booking; absent a displayed rule, a Fan may cancel for a full refund up to 24 hours before the scheduled start, and a Creator who fails to attend a confirmed call must refund the Fan in full. Calls may not be recorded by any participant without the consent of all participants, and Paid Calls may not be used for any purpose prohibited by Section 16.
11.4 Messaging Conduct
You may not use messaging, chat, or calls to send spam, unsolicited commercial messages, harassment, threats, sexual content, or content prohibited by Section 16, or to solicit off-platform payments. Followd may use automated tools to detect and remove abusive or prohibited messages and may review reported messages. Messages and chats are provided through third-party infrastructure as described in Section 20.
SECTION 12 โ EVENTS AND LIVE ROOMS
12.1 Hosting Events
Creators may schedule virtual Events (hosted at an external URL), in-person Events (at a physical location), and Live Room Events (hosted and optionally recorded through the Platform). Events may be one-time or recurring (for example, daily, weekly, bi-weekly, monthly, or annually), may be free or ticketed, and may be restricted by Membership Tier. Hosts are solely responsible for the Event's content, conduct, venue, safety, permits, and compliance with applicable law, and for delivering the Event as described.
12.2 RSVPs, Tokens, Tickets, and Waitlists
Depending on the Host's configuration, Fans may RSVP using free RSVP tokens allocated to their Membership Tier, purchase paid tickets, or join a waitlist. An RSVP or ticket is personal to you and may not be resold. Followd is not the organizer of any Event and is not responsible for Event cancellations, changes, or quality.
12.3 Reminders
You may receive Event reminders (for example, before the RSVP finalization deadline and shortly before the Event begins) through in-app, push, SMS, or email notifications according to your notification settings.
12.4 Cancellation and Refunds
If you un-RSVP or cancel a paid ticket before the Event's RSVP finalization time shown in the Platform, your payment will be refunded; cancellations after finalization are non-refundable. If the Host cancels an Event, paid tickets will be refunded. Followd may, in its discretion, refund attendees and debit the Host's earnings if a paid Event is not delivered substantially as described.
12.5 Live Rooms and Livestreams
Hosts of Live Rooms and Livestreams must comply with all Content Standards in Section 16 in real time and are responsible for all participants and guests who appear. Unless the Host disables recording where that option is available, Followd may store recordings and make them available for replay to authorized attendees or Members, under the license in Section 5.3. Followd does not guarantee uninterrupted streaming, may terminate any Live Room that violates these Terms, and is not responsible for loss of revenue or reputation arising from technical failures or forced terminations. Hosts are solely responsible for ensuring that music and other third-party material used in a Live Room is properly licensed.
SECTION 13 โ REWARDS PROGRAM: POINTS, TASKS, GAMES, SURVEYS, REFERRALS, AND BOUNTIES
13.1 Overview
The Rewards Program lets Users earn Points by completing activities offered in the Platform, which may include: daily and weekly tasks and quests; streaks and multipliers; onboarding tutorials; a daily prize wheel ("Spin to Win"); playing partner games and reaching in-game milestones; completing surveys; watching incentivized or sponsored videos; referring friends; completing creator bounties (for example, posting, setting up your Page, or growing your community); and participating in Brand Campaigns. Availability of specific activities varies by region, device, and time, and may depend on third-party partners.
13.2 Nature of Points
Points are promotional reward units and have no cash value except to the extent they may be redeemed for a cash-out or other reward through the Platform under Section 15. Points are not money, currency, securities, property, or a stored-value instrument; they are not transferable, may not be sold, exchanged, or bartered, and may not be used outside the Platform. The number of Points awarded for any activity, the Points-to-cash conversion rate, minimum redemption thresholds, and any expiration rules are determined by Followd and displayed in the Platform, and may change at any time. Followd may cap, reduce, reverse, or cancel Points (including Points earned through signup bonuses, Welcome Boosts, referrals, or partner offers) if we determine they were earned through fraud, abuse, multiple accounts, bots, emulators, VPN or location spoofing, unverified or reversed partner conversions, or violation of these Terms.
13.3 Partner Offers, Games, and Surveys
Games, surveys, and incentivized video offers are provided by third-party offer, survey, and advertising partners. Points for partner activities are awarded only after the partner confirms the qualifying action to Followd, which may take time, and may be reversed if the partner later invalidates the conversion. Partners may require additional information (such as survey screening questions) or may impose their own terms, which you must accept to participate. Followd does not control partner offers and is not responsible for partner games, surveys, or apps, for failed attribution where tracking is disabled, or for disputes with partners. Survey responses are not shared with Followd in identifiable form, except as described in our Privacy Policy.
13.4 Referrals
When you invite a friend using your referral link or the invite-friends feature and they join and complete any qualifying action shown in the Platform, both of you may receive Points as displayed at the time of invitation. Referral rewards are not available for self-referrals, duplicate accounts, or invitees who do not meet eligibility requirements, and may be revoked for abuse. Your referral dashboard shows invitations sent, accepted, and rewards earned. You may not post referral links as spam, use paid advertising that misrepresents Followd, or offer anything of value to induce signups without Followd's written consent.
13.5 Signup Bonuses, Welcome Boosts, and Streaks
Promotional credits such as a signup bonus, a time-limited "Welcome Boost" multiplier, tutorial certificates, and streak multipliers are offered at Followd's discretion, may be delayed pending fraud review, and may be modified or discontinued at any time. Missing a day may reset a streak.
13.6 No Guarantee of Earnings
The Rewards Program and the Platform's monetization tools offer opportunities, not guarantees. Followd makes no representation about the amount of Points, rewards, or revenue any User will earn.
SECTION 14 โ BRAND CAMPAIGNS AND AFFILIATE RECOMMENDATIONS
14.1 Brand Campaigns
Followd may make Brand Campaigns available in which a brand or agency sponsors content. To participate, you may be required to verify one or more social accounts (for example, TikTok, Instagram, or YouTube), accept the campaign brief, create content that complies with the brief, these Terms, and applicable law, submit the content for review, and post it where required. Compensation (in cash or Points) is paid only for submissions approved in accordance with the campaign terms; the brand or Followd may reject submissions that do not satisfy the brief. You must include all required sponsorship disclosures (see Section 5.6). By submitting campaign content, you grant the sponsoring brand the usage rights described in the campaign brief. Followd is not responsible for a brand's decisions, and disputes regarding a brand's products are between you and the brand.
14.2 Recommendation Lists and Affiliate Links
Creators may build and manage curated product and content Recommendation Lists containing Affiliate Links, and may earn commissions on qualifying purchases made through those links as tracked by Followd's affiliate partners. Commissions are determined by the applicable merchant and affiliate network, are credited only after the network confirms the purchase (which may take weeks), and may be reversed for returns, cancellations, or fraud. Creators must only recommend products they are legally permitted to promote, must comply with all merchant program rules, and must disclose affiliate relationships as required by Section 5.6. Followd does not sell, ship, or warrant products purchased through Affiliate Links; those purchases are governed by the merchant's terms.
SECTION 15 โ PAYMENTS, FEES, PAYOUTS, AND CASH-OUT
15.1 Payment Processing
All payments on the Platform are processed through Followd's third-party payment processors ("Payment Processors") or, where applicable, the app store's in-app purchase system. By submitting payment information, you authorize Followd and its Payment Processors to charge your designated payment method for all amounts due. Followd does not store full payment card data on its own systems. Your use of payment features is also subject to the Payment Processor's terms of service.
15.2 Verification Before Payouts
Before your first cash-out or payout, and at any time thereafter, Followd may require: (a) verification of your mobile phone number (VOIP and virtual numbers may not be accepted); (b) identity verification, which may include a government-issued photo ID and selfie processed by our verification partner; (c) tax information (Form W-9 for U.S. persons, Form W-8 for non-U.S. persons, or equivalent); (d) any KYC/AML checks required by Followd or its payment partners; and (e) a minimum lifetime Points or earnings threshold as displayed in the Platform. Followd may decline to process any payout until verification is complete.
15.3 Platform Fee and Revenue Share
Followd charges a Platform Fee on Creator earnings and may charge processing or withdrawal fees as disclosed in the Earnings dashboard and pricing schedule, which are incorporated into these Terms by reference and may be updated upon at least 30 days' advance notice to Creators. Followd deducts the Platform Fee and any third-party processing fees from Gross Revenue before remitting Net Revenue. The Platform Fee is Followd's fee for use of the Platform infrastructure and is not refundable.
15.4 Earnings Dashboard and Statements
Your Earnings dashboard shows gross and net earnings by revenue source (for example, Subscriptions, content unlocks, Storefront sales, Courses, Events, Tips, Paid Messages, Paid Calls, Brand Campaigns, affiliate commissions, and Rewards), pending and available balances, and withdrawal history. Followd provides downloadable statements and receipts (including transaction identifiers, fees, and balances). You must report any error in your Earnings dashboard within 60 days of the statement date.
15.5 Payouts and Cash-Out
You may withdraw available balances (including redeemed Points, where eligible) to a supported payout method (for example, bank account, PayPal, or Venmo, as available in your region) on the schedule, at the minimum withdrawal amounts, and subject to the fees displayed in the Platform. Withdrawal status (initiated, successful, failed, or reversed) is shown in the Platform. Payouts are subject to: (a) your account being in good standing; (b) completed verification under Section 15.2; (c) any holding period for recent transactions, disputes, or refunds; and (d) Section 15.6. Failed withdrawals (for example, due to incorrect account details) are returned to your balance, less any third-party fees.
15.6 Payout Withholding and Reversal
Followd may withhold, delay, or reverse all or part of a User's pending payout or Points if: (a) Followd has reason to believe the User has violated these Terms; (b) Followd reasonably suspects fraud, money laundering, multiple accounts, bot or emulator use, or other unlawful activity; (c) a Fan dispute, chargeback, refund, or payment reversal is pending with respect to the relevant funds; (d) a partner reverses a conversion or commission; (e) outstanding Creator Content raises potential third-party intellectual property claims; or (f) Followd is required to do so by law, court order, or regulatory direction. Followd will notify the User of any withholding and the reason, where legally permissible. Withheld funds and Points may be forfeited if the underlying violation is confirmed.
15.7 Chargebacks
In the event a Fan initiates a chargeback or payment reversal, Followd may deduct the corresponding amount (plus any chargeback fees imposed by the Payment Processor) from the Creator's pending or future payouts, to the extent the chargeback is upheld. Followd will provide Creators with reasonable notice and an opportunity to submit evidence. Followd's decision in connection with chargeback handling is final in the absence of manifest error.
15.8 Taxes
Creators and Users who receive payouts are solely responsible for all taxes arising from their use of the Platform and receipt of earnings or rewards, including income taxes, self-employment taxes, and any VAT, GST, sales, or similar taxes in applicable jurisdictions. Followd will issue IRS Form 1099-K, 1099-NEC, 1099-MISC, or other required tax forms to qualifying Users in accordance with applicable law, and may collect and remit sales tax on certain transactions where required. Followd reserves the right to withhold amounts from payouts as required by applicable tax law, including backup withholding.
15.9 No Off-Platform Payments
Creators and Fans may not use the Platform to solicit or arrange payments outside of Followd's payment infrastructure for any transaction that originates on the Platform. Directing Fans to external payment apps or wallets for Platform-originated transactions is a material breach of these Terms and may result in immediate account suspension and forfeiture of pending earnings.
15.10 Pricing and Currency
All transactions on the Platform are denominated in U.S. dollars unless otherwise stated. Users located outside the United States may be subject to currency conversion fees charged by their financial institution. Followd is not responsible for currency exchange rates or related fees.
15.11 Dormant Balances
If your account is terminated for violation of these Terms, any unredeemed Points and any balance attributable to fraud or violations may be forfeited. Legitimately earned Net Revenue will be paid out in accordance with Section 23.3. Balances in accounts inactive for an extended period may be subject to applicable unclaimed property laws.
SECTION 16 โ CONTENT STANDARDS AND ACCEPTABLE USE
16.1 General Principle
All User Content โ including posts, reposts, quote reposts, comments, messages, chats, forum posts, Community content, listings, Courses, Events, Live Rooms, recommendations, and Brand Campaign submissions โ must comply with these Terms, our Community Guidelines, and all applicable federal, state, and local laws. Users are solely responsible for the Content they post. Followd reserves the right, but not the obligation, to monitor, review, remove, restrict, demote, or label any User Content at any time and for any reason in its sole discretion, including through automated systems.
16.2 Prohibited Content
The following categories of Content are absolutely prohibited on the Platform under all circumstances ("Prohibited Content"):
Child Safety
- Any Content that sexually exploits, sexualizes, depicts, or facilitates harm to minors, including CSAM (child sexual abuse material), lolicon, shotacon, or any AI-generated content depicting minors in sexual contexts. Followd has zero tolerance for child exploitation and will report all violations to the National Center for Missing and Exploited Children (NCMEC) and relevant law enforcement.
- Any Content that grooms, targets, or facilitates access to minors by adults for any inappropriate purpose.
- Any Content or communication that encourages minors to access the Platform.
Non-Consensual Content
- Any intimate, sexual, or nude imagery or video of real individuals posted without their documented, informed, written consent ("Non-Consensual Intimate Images" or NCII).
- Any deepfake or AI-generated Content that depicts a real individual in sexual, nude, or intimate contexts without their express consent.
- Any "upskirting," hidden camera recordings, or other imagery taken without the subject's knowledge or consent.
- Threats to distribute intimate images as blackmail ("sextortion").
Violence and Harm
- Content depicting, promoting, glorifying, or instructing on real-world violence against any individual, group, or entity, including detailed depictions of torture, gore, or graphic self-harm.
- Content that promotes, facilitates, or celebrates terrorism, mass violence, or genocide.
- Instructions or guides for creating weapons, explosives, or materials designed to harm others.
- Content promoting suicide, self-harm methods, or eating disorder behaviors.
Hate Speech and Discrimination
- Content that dehumanizes, attacks, or calls for violence against individuals or groups based on race, ethnicity, national origin, religion, gender, gender identity, sexual orientation, disability, or immigration status.
- Content using slurs, hate symbols, or imagery associated with designated hate groups.
Illegal Activity and Regulated Goods
- Content promoting, instructing on, or facilitating illegal activity, including drug trafficking, human trafficking, financial fraud, identity theft, or money laundering.
- Content offering for sale or facilitating the purchase of regulated items without appropriate licenses, or of goods prohibited by Section 9.4.
- Gambling, lotteries, sweepstakes, or contests of chance run by Users, except as expressly permitted by Followd in writing.
Privacy Violations
- Doxxing: the publication of another person's private identifying information (home address, phone number, financial information, government ID, etc.) without consent.
- Content containing another individual's non-public personal information without their consent.
Intellectual Property Infringement
- Content that infringes any third-party copyright, trademark, or other Intellectual Property Right without appropriate license or fair use justification.
- Unauthorized use of another Creator's content to mislead Fans into believing it is original content.
Fraud, Spam, and Platform Integrity
- Spam, automated scraping, botnets, or any attempt to artificially inflate followers, likes, reposts, engagement metrics, Members, Points, streaks, referral counts, or revenue figures.
- Use of bots, scripts, emulators, rooted or jailbroken devices, VPNs or location spoofing to earn Points, complete tasks, play partner games, take surveys, or circumvent eligibility requirements.
- Impersonation of Followd, Reach Labs, its employees, brands, or other Creators or Users.
- Fraudulent transactions, including self-dealing (purchasing one's own content, memberships, or products through another account to generate payouts), fake orders, or refund abuse.
- Promotion of competing creator monetization platforms within Creator Content in a manner designed to move Platform transactions off-platform (for example, directing Fans to exclusively use a competing service).
- Solicitation of Fans to make payments outside of Followd's payment infrastructure.
- Misleading claims in listings, Courses, Events, or Brand Campaign content, including false income claims, fake reviews, or fabricated testimonials.
- Use of automated tools, bots, or scripts to interact with the Platform in unauthorized ways, including scraping for AI training.
16.3 Adult Content Policy โ SFW Platform
Followd operates as a Safe For Work ("SFW") platform. Sexually explicit content, nudity, and pornographic material are not permitted on the Platform in any form, regardless of whether it is locked, subscription-only, Community-gated, sent by message, or otherwise restricted. This includes explicit sexual acts (photographic, videographic, illustrated, or AI-generated), full frontal nudity in a sexual context, erotic or sexually suggestive Content intended primarily to arouse, and sexual services of any kind. Creators seeking to publish adult content should use platforms designed for that purpose. Followd reserves the right to remove any Content that, in its reasonable judgment, approaches or crosses the SFW threshold, even if not explicitly sexual.
16.4 Mature Non-Sexual Content
Mature, non-explicit Content (e.g., strong language, moderate violence in artistic contexts, dark themes) may be permitted at Followd's discretion where the Creator's Page is properly labeled as "Mature" or "18+" in its settings. Such labeling does not authorize any Prohibited Content under Section 16.2 or explicit sexual content under Section 16.3.
16.5 Enforcement
Followd may take any of the following actions in response to violations of this Section 16, in its sole discretion: (a) removal, restriction, or labeling of specific Content; (b) issuance of a warning; (c) temporary suspension of the violating account, Community, or feature access (including monetization, messaging, Rewards, or Brand Campaigns); (d) permanent termination of the violating account or its Community features; (e) withholding or forfeiture of pending payouts and Points; (f) reporting to law enforcement or regulatory authorities; and/or (g) pursuing civil remedies. Prior warnings are not required for severe violations (including any child safety violation).
16.6 Reporting Mechanism
Users may report Prohibited Content or violations of these Terms via the in-Platform reporting tool (available on posts, comments, messages, profiles, and Communities) or by contacting trust@followd.com. Followd will review reports in good faith and respond within a commercially reasonable time, though Followd does not guarantee removal of all reported Content.
SECTION 17 โ INTELLECTUAL PROPERTY RIGHTS
17.1 Followd's Intellectual Property
The Platform, including its visual design, user interface, software, code, the Followd and Boon names and logos, trademarks, service marks, trade dress, and all other Platform-specific elements ("Followd Materials"), are owned by or licensed to Reach Labs and are protected by U.S. and international copyright, trademark, and other Intellectual Property laws. Nothing in these Terms grants you any rights in or to Followd Materials except the limited license described in Section 17.3.
17.2 Creator Content Ownership
As between Creator and Followd, Creators retain ownership of all Intellectual Property Rights in their Creator Content, subject to the license granted in Section 5.3. As between Creator and Fan, Fans receive only the limited personal license described in Section 6.4 and acquire no ownership rights in Creator Content.
17.3 License to Users
Subject to your compliance with these Terms, Followd grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform and Followd Materials, and to install and use the mobile applications on devices you own or control, solely for the purpose of accessing and engaging with the Platform as a registered User. All rights not expressly granted herein are reserved.
17.4 Feedback
If you submit ideas, suggestions, feedback, or proposals regarding the Platform ("Feedback"), you grant Reach Labs a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable license to use, reproduce, adapt, commercialize, and incorporate such Feedback into the Platform or any other product or service, without any obligation of attribution, confidentiality, or compensation to you.
17.5 Data and Analytics
Followd may collect, aggregate, and analyze usage data and metrics across the Platform ("Platform Data"), including data related to Creator performance, Fan engagement, Rewards activity, and transaction patterns. Followd owns all rights in and to aggregated and anonymized Platform Data. Creator-specific analytics are made available to Creators through their dashboards pursuant to our Privacy Policy.
17.6 AI Training Prohibition
Without Followd's express prior written consent, no User Content or Followd Materials may be scraped, harvested, or used to train, fine-tune, or otherwise develop any artificial intelligence, machine learning, or large language model system. Followd expressly reserves the right to take legal action against any entity that violates this prohibition.
SECTION 18 โ DMCA / COPYRIGHT POLICY
18.1 DMCA Compliance
Followd respects the Intellectual Property Rights of third parties and complies with the Digital Millennium Copyright Act of 1998 ("DMCA"), 17 U.S.C. ยง 512. If you believe that Content on the Platform infringes your copyright, you may submit a DMCA takedown notice to our designated Copyright Agent.
18.2 DMCA Takedown Notice
A valid DMCA takedown notice must include: (a) an electronic or physical signature of the person authorized to act on behalf of the copyright owner; (b) identification of the copyrighted work claimed to have been infringed; (c) identification of the allegedly infringing material and its location on the Platform; (d) your contact information; (e) a statement that you have a good faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law; and (f) a statement, under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorized to act on behalf of the owner.
Submit DMCA notices to: Reach Labs Inc., Attn: Copyright Agent / DMCA (Followd)
legal@followd.com
[Physical address: โ]
18.3 Counter-Notice
If you believe Content was removed in error, you may submit a counter-notice pursuant to 17 U.S.C. ยง 512(g)(3) to the Copyright Agent identified above. A valid counter-notice must include: (a) your signature; (b) identification of the removed material and its former location; (c) a statement under penalty of perjury that you have a good faith belief the material was removed or disabled as a result of mistake or misidentification; and (d) your consent to jurisdiction of federal court for your district.
18.4 Repeat Infringer Policy
It is Followd's policy to terminate, in appropriate circumstances, the accounts of Users who are repeat copyright infringers. Followd will make this determination in its reasonable discretion based on the volume, nature, and pattern of copyright claims.
SECTION 19 โ PRIVACY, DATA, AND COMMUNICATIONS
19.1 Privacy Policy
Your use of the Platform is subject to our Privacy Policy, available at followd.com/privacy, which is incorporated into these Terms by reference. Our Privacy Policy explains how we collect, use, store, and share information about you, including information from phone verification, contact import, connected social accounts, partner games and surveys, and transactions.
19.2 SMS, Push, Email, and In-App Notifications
By providing your phone number during registration, verification, or otherwise, you consent to receiving text messages (SMS/MMS) from Followd or its authorized service providers, which may include one-time passcodes, transactional messages (receipts, payout and withdrawal notifications, order updates), Event reminders, security alerts, and, where separately consented, marketing communications. Standard carrier message and data rates may apply. You may opt out of marketing SMS at any time by replying STOP; opting out of transactional SMS may affect your ability to use certain features (including login and cash-out). You may manage in-app, push, and email notification categories (for example, likes, comments, follows, purchases, Community activity, Events, and Rewards) in your notification settings. Web push notifications require your browser's permission and may be revoked in your browser.
19.3 Analytics, Error Reporting, and Session Replay
Followd uses product analytics, crash and error reporting, attribution, and session replay tools to understand and improve the Platform, as described in the Privacy Policy. By using the Platform, you consent to this data collection.
19.4 Electronic Statements and Tax Documents
You consent to receive receipts, statements, earnings records, and tax documents electronically through the Platform or by email, to the extent permitted by law. You may request paper copies of tax documents by contacting payments@followd.com.
SECTION 20 โ THIRD-PARTY SERVICES
20.1 Third-Party Services
The Platform integrates with or links to third-party websites, applications, and services ("Third-Party Services"), including payment processors and payout providers; identity, phone, and age verification providers; messaging and chat infrastructure; video, streaming, and calling infrastructure; game, survey, and incentivized-offer partners; affiliate and commerce networks; brand campaign partners; shipping and fulfillment providers; analytics, attribution, and error-reporting providers; and social platforms you connect. These Third-Party Services are governed by their own terms and privacy policies. Followd has no control over and assumes no responsibility for the content, availability, accuracy, or practices of any Third-Party Service. Links, integrations, offers, and Affiliate Links do not constitute endorsement by Followd.
20.2 Payment and Payout Providers
Your financial information is collected and processed by our Payment Processors and payout providers, not directly by Followd. You should review their terms and privacy policies before submitting payment or payout information. Followd is not liable for any error, security breach, or unauthorized use of payment information occurring at the provider level.
20.3 Partner Games, Surveys, and Offers
Third-party games, surveys, and offers accessed through the Rewards Program are operated by the applicable partner. Downloading or using a partner app is subject to that partner's terms. Followd is not responsible for partner content, in-app purchases you make within partner apps, or the partner's handling of your data.
20.4 Shipping and Affiliate Merchants
Physical Goods shipments are handled by Creators and third-party carriers, and affiliate purchases are fulfilled by third-party merchants. Followd is not responsible for shipping delays, lost packages, damage in transit, merchant returns, or merchant product quality.
SECTION 21 โ DISCLAIMERS; LIMITATION OF LIABILITY; INDEMNIFICATION
THE FOLLOWING SECTION LIMITS REACH LABS' LIABILITY. PLEASE READ CAREFULLY.
21.1 Platform Provided "As Is"
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE PLATFORM AND ALL CONTENT, GOODS, SERVICES, REWARDS, AND FEATURES MADE AVAILABLE THROUGH IT ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. REACH LABS EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION: (A) IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT; (B) WARRANTIES THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS; (C) WARRANTIES REGARDING THE ACCURACY, COMPLETENESS, OR RELIABILITY OF ANY CREATOR CONTENT, COURSE, LISTING, RECOMMENDATION, AI OUTPUT, OR OTHER CONTENT ON THE PLATFORM; (D) WARRANTIES REGARDING THE AVAILABILITY OF ANY REWARDS ACTIVITY, PARTNER OFFER, OR BRAND CAMPAIGN, OR THE AMOUNT OF POINTS OR EARNINGS YOU MAY RECEIVE; AND (E) WARRANTIES THAT ANY DEFECTS WILL BE CORRECTED.
21.2 No Warranty Regarding Users
Followd does not verify, endorse, warrant, or guarantee: (a) the identity, credentials, or qualifications of any Creator, Host, or Buyer; (b) the quality, accuracy, safety, legality, or fitness of any Creator Content, Course, good, service, Event, or call; (c) that any Creator will deliver paid deliverables, Subscription benefits, orders, calls, or Events as promised; (d) that any User will comply with their obligations under these Terms, including the prohibition on Content Leaking; or (e) that any account is operated personally by the named User. Users interact with one another at their own risk, including at in-person Events.
21.3 Exclusion of Consequential Damages
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, REACH LABS AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, LICENSORS, PARTNERS, AND SUCCESSORS (COLLECTIVELY, "FOLLOWD PARTIES") SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION DAMAGES FOR: LOSS OF PROFITS OR REVENUE; LOSS OF POINTS OR REWARDS; LOSS OF SUBSCRIBERS, FOLLOWERS, OR MEMBERS; LOSS OF DATA OR CONTENT; LOSS OF BUSINESS OR GOODWILL; BUSINESS INTERRUPTION; PERSONAL INJURY; EMOTIONAL DISTRESS; OR THE COST OF SUBSTITUTE GOODS OR SERVICES โ EVEN IF FOLLOWD HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND WHETHER ARISING UNDER CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, STATUTE, OR ANY OTHER LEGAL THEORY.
21.4 Cap on Liability
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE FOLLOWD PARTIES' AGGREGATE LIABILITY TO ANY USER ARISING OUT OF OR RELATED TO THESE TERMS OR THE PLATFORM SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT OF PLATFORM FEES PAID BY OR RETAINED FROM SUCH USER BY FOLLOWD DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM; OR (B) ONE HUNDRED U.S. DOLLARS ($100).
21.5 Essential Basis; Statute of Limitations; Jurisdictional Exceptions
The parties acknowledge that the limitations in this Section 21 reflect a reasonable allocation of risk and are an essential element of the basis of the bargain. Any cause of action or claim you may have arising out of or relating to these Terms or the Platform must be commenced within one (1) year after the cause of action accrues; claims not brought within this period are permanently barred. Some jurisdictions do not permit the exclusion of implied warranties or the limitation of liability for incidental or consequential damages; in such jurisdictions, the foregoing applies only to the maximum extent permitted by law.
21.6 User Indemnification
You agree to defend, indemnify, and hold harmless the Followd Parties from and against any and all claims, damages, losses, costs, liabilities, and expenses (including reasonable attorneys' fees) arising out of or relating to: (a) your use of or inability to use the Platform; (b) your User Content or Creator Content; (c) your breach of these Terms or any representation, warranty, or covenant made herein; (d) your violation of any third-party right, including any Intellectual Property Right, right of publicity, or privacy right; (e) your violation of any applicable law or regulation; (f) your listings, Courses, Events, calls, Brand Campaign submissions, Affiliate Links, or fulfillment failures; (g) any Event you host or attend; or (h) any transaction or interaction between you and any other User or third party. Followd reserves the right to assume the exclusive defense and control of any matter subject to indemnification by you, at your expense, and you may not settle any such claim without Followd's prior written consent.
21.7 Liquidated Damages for Specified Violations
You acknowledge that the following violations cause Followd damages that are difficult to quantify: (a) promotion of competing creator platforms in violation of Section 16.2; (b) unauthorized off-platform payment solicitation in violation of Section 15.9; and (c) Content Leaking in violation of Section 6.3. For each such violation, you agree to pay liquidated damages of $1,000 per incident (for (a) and (b)) or the amounts specified in Section 6.3 (for Content Leaking), which the parties agree represent a reasonable estimate of harm and not a penalty. Followd may charge these amounts against any payment method or balance on file.
21.8 California Section 1542 Waiver
IF YOU ARE A CALIFORNIA RESIDENT, YOU EXPRESSLY WAIVE THE BENEFITS OF SECTION 1542 OF THE CALIFORNIA CIVIL CODE, WHICH PROVIDES: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY."
SECTION 22 โ DISPUTE RESOLUTION AND BINDING ARBITRATION
PLEASE READ THIS SECTION CAREFULLY. IT REQUIRES YOU TO RESOLVE MOST DISPUTES WITH REACH LABS THROUGH BINDING INDIVIDUAL ARBITRATION AND WAIVES YOUR RIGHT TO JURY TRIAL AND CLASS ACTIONS.
22.1 Governing Law
These Terms and any dispute arising out of or related to them or your use of the Platform shall be governed by the laws of the State of Delaware and applicable U.S. federal law, without giving effect to any conflict of laws principles that would require the application of a different jurisdiction's laws. The Federal Arbitration Act governs the interpretation and enforcement of this Section 22.
22.2 Mandatory Pre-Arbitration Notice and Good-Faith Resolution
Before initiating any arbitration or litigation, the party seeking relief must first send a written Notice of Dispute ("Notice") to the other party. A Notice from you to Followd must be emailed to legal@followd.com. Any Notice must include: (a) the claimant's full legal name and the phone number or email address associated with their Followd account; (b) a clear description of the nature and basis of the claim or dispute; (c) the specific relief sought, including any monetary amount; and (d) a personal signature of the claimant. A Notice must be individualized โ it may only address the claimant's own dispute. Upon receipt of a completed Notice, the parties agree to engage in good-faith negotiations for a period of 60 days to attempt to resolve the dispute informally. Compliance with this pre-arbitration requirement is a condition precedent to filing any arbitration demand.
22.3 Binding Arbitration
Except as provided in Section 22.6, all disputes, claims, or controversies arising out of or relating to these Terms, the Platform, or any transaction between you and Followd โ including disputes about the validity, enforceability, scope, or interpretation of this arbitration agreement โ shall be resolved exclusively by final and binding arbitration administered by the American Arbitration Association ("AAA") under its then-current Consumer Arbitration Rules (or Commercial Arbitration Rules, if applicable), rather than in court. Arbitration shall be conducted: (a) in the State of Delaware, in the county of your residence, by videoconference, or at such other location as mutually agreed; (b) in English; and (c) before a single arbitrator. The arbitrator's decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction. The arbitrator may award any individual relief available at law or in equity, but may not award punitive damages except where authorized by statute.
22.4 Class Action and Jury Trial Waiver
BY AGREEING TO THESE TERMS, YOU AND REACH LABS EACH IRREVOCABLY WAIVE ANY RIGHT TO: (A) A JURY TRIAL IN CONNECTION WITH ANY DISPUTE RELATING TO THE PLATFORM OR THESE TERMS; AND (B) PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. ALL CLAIMS MUST BE BROUGHT IN YOUR INDIVIDUAL CAPACITY. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS WITHOUT BOTH PARTIES' WRITTEN CONSENT.
22.5 Mass Arbitration Procedures
If 25 or more substantially similar arbitration demands are filed against Followd by or with the coordination of the same legal counsel or organization ("Mass Arbitration"), AAA's Mass Arbitration Supplementary Rules shall apply, and demands shall be administered in batches. This provision does not authorize class or mass arbitration on behalf of similarly situated claimants; each demand shall remain individual. If a court determines this batching provision is unenforceable and that the dispute must proceed on a mass or class basis, the entire arbitration agreement in this Section 22 shall be deemed null and void with respect to those claims, and such claims shall be litigated in a court of competent jurisdiction in Delaware, subject to Section 22.7.
22.6 Exceptions โ Claims Not Subject to Arbitration
The following claims are not subject to mandatory arbitration and may be brought in court: (a) claims to enforce, protect, or determine the validity of either party's Intellectual Property Rights; (b) claims for injunctive or other equitable relief to prevent unauthorized use of the Platform, user impersonation, or Content violations; (c) small claims court actions where the claim qualifies under applicable small claims court rules; and (d) claims by Followd for collection of amounts owed under these Terms. Notwithstanding the foregoing, the parties agree to honor the class action waiver set forth in Section 22.4 in any court proceeding.
22.7 Venue for Non-Arbitrable Claims
For any claim not subject to arbitration under Section 22.6, the parties consent to exclusive jurisdiction and venue in the state and federal courts located in the State of Delaware and waive any objection to personal jurisdiction or inconvenient forum in such courts.
22.8 Arbitration Opt-Out
You may opt out of the arbitration agreement in this Section 22 by sending written notice of your opt-out to legal@followd.com within 30 days of first accepting these Terms. Your opt-out notice must include your name, the phone number or email associated with your Followd account, and a clear statement that you are opting out of arbitration. Opting out of arbitration does not affect any other provision of these Terms.
22.9 Costs
For consumer disputes, AAA's Consumer Arbitration Rules will govern filing fees and cost-sharing. For all other disputes, each party shall bear its own legal fees and costs, except that the arbitrator may award fees to the prevailing party where authorized by applicable law.
SECTION 23 โ TERMINATION AND SUSPENSION
23.1 Termination by You
You may delete your account at any time through the account deletion flow in your settings (on web or mobile) or by contacting support@followd.com. Account deletion is permanent once confirmed. Deletion does not entitle you to a refund of any paid Subscription fees for the remaining portion of a current billing period, and unredeemed Points are forfeited on deletion. Creator account deletion does not extinguish obligations owed to Fans with outstanding orders, Courses, calls, Events, or other paid deliverables, and Followd may delay deletion until such obligations are resolved.
23.2 Suspension or Termination by Followd
Followd reserves the right to suspend or terminate your account or its Community features, restrict your access to all or part of the Platform (including monetization, messaging, Rewards, Brand Campaigns, or cash-out), or remove your Content at any time, with or without notice, if: (a) you breach or we reasonably suspect you have breached any provision of these Terms or the Community Guidelines; (b) we are required to do so by law, regulation, court order, or an app store or payment partner; (c) your account has been inactive for an extended period; (d) we determine that continued access poses a risk to the Platform, other Users, partners, or Followd; or (e) we choose to discontinue the Platform in whole or in part.
23.3 Effect of Termination
Upon termination of your account: (a) your license to use the Platform terminates immediately; (b) Followd may delete your account data and Content, subject to our data retention obligations; (c) Creators will receive any outstanding, legitimately earned Net Revenue for completed transactions, less any amounts subject to withholding under Section 15.6, after any applicable holding period; (d) unredeemed Points are forfeited; and (e) outstanding orders, Courses, calls, and Events must be resolved. Provisions of these Terms that by their nature survive termination shall survive.
23.4 Appeals
If you believe your account, Community, or Content was suspended, removed, or terminated in error, you may submit an appeal to appeals@followd.com within 30 days of the notice. Followd will review appeals in good faith and respond within a commercially reasonable time. Followd's determination on appeal is final.
SECTION 24 โ MODIFICATIONS TO TERMS
24.1 Right to Modify
Followd reserves the right to modify these Terms at any time. The "Last Updated" date at the top of these Terms will reflect the date of the most recent changes.
24.2 Notice of Material Changes
For material changes to these Terms (including changes to the Platform Fee, Rewards Program conversion rules, arbitration provisions, or content standards), Followd will provide advance notice by: (a) displaying a prominent notice in the Platform; (b) sending a notification to the phone number or email address associated with your account; and/or (c) requiring affirmative re-acceptance of the updated Terms before continued use.
24.3 Continued Use as Acceptance
Your continued use of the Platform after the effective date of any updated Terms constitutes your acceptance of those updated Terms. If you do not agree to the updated Terms, you must stop using the Platform and close your account before the effective date.
SECTION 25 โ GENERAL PROVISIONS
25.1 Entire Agreement
These Terms, together with the Privacy Policy, Community Guidelines, and any supplemental policies or guidelines published by Followd (including fee schedules and Rewards Program rules displayed in the Platform), constitute the entire agreement between you and Reach Labs regarding the Platform and supersede all prior or contemporaneous communications, representations, or agreements, including any prior Boon terms of service.
25.2 Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable under applicable law, the invalid or unenforceable provision shall be deemed modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms, and the remaining provisions shall continue in full force and effect.
25.3 No Waiver
Followd's failure to enforce any right or provision under these Terms shall not constitute a waiver of such right or provision. Any waiver shall be effective only if in writing and signed by an authorized representative of Reach Labs.
25.4 Assignment
You may not assign or transfer these Terms or any of your rights or obligations hereunder without Followd's prior written consent. Any purported assignment without such consent is void. Reach Labs may freely assign these Terms, including in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets or of the Followd business, without your consent.
25.5 Relationship of the Parties
Nothing in these Terms shall be construed to create a partnership, joint venture, employment, franchise, or agency relationship between you and Reach Labs. You are an independent actor engaging with the Platform on your own account.
25.6 Force Majeure
Followd shall not be liable for any delay or failure to perform resulting from causes beyond its reasonable control, including acts of God, pandemics, natural disasters, war, terrorism, civil disturbance, labor strikes, cyberattacks, third-party service outages, internet or power outages, or actions of governmental authorities.
25.7 Electronic Communications
You consent to receive communications from Followd in electronic form (SMS, email, in-app notification, push notification, Platform posting). Electronic communications satisfy any legal requirement for written notice. You agree not to contest the validity or enforceability of contracts or notices executed electronically.
25.8 Export Controls
You represent and warrant that your use of the Platform will not violate U.S. export control laws or regulations, including the Export Administration Regulations and OFAC sanctions programs.
25.9 Apple-Specific Terms
If you access the Platform through an iOS application: these Terms are between you and Reach Labs only, not Apple; Apple has no obligation to furnish maintenance or support; Apple is not responsible for any product warranty, claim, or intellectual property infringement claim relating to the application; and Apple and its subsidiaries are third-party beneficiaries of these Terms with the right to enforce them against you.
25.10 Notice
Notices from Followd to you will be sent to the phone number or email address associated with your account or delivered in-app, and are effective upon sending. Notices from you to Followd regarding legal matters must be sent to: Reach Labs Inc., Attn: Legal (Followd), legal@followd.com, and, for formal legal process, to Reach Labs' registered agent in the State of Delaware.
25.11 Survival
The following provisions shall survive termination or expiration of these Terms: Section 1, Section 5.3, Section 6.3, Section 15 (as applicable to outstanding obligations), Sections 17, 18, 21, 22, 23.3, and this Section 25.
25.12 Non-Discrimination
Followd does not discriminate against Users on the basis of race, color, religion, sex, national origin, ancestry, disability, marital status, sexual orientation, gender identity, veteran status, age, or any other characteristic protected by applicable law, and prohibits the use of the Platform to publish discriminatory Content targeting any protected class.
25.13 Contact
For general support: support@followd.com. For legal or copyright matters: legal@followd.com. For trust and safety issues: trust@followd.com. For payout and cash-out inquiries: payments@followd.com. For privacy inquiries: privacy@followd.com.
โ End of Terms of Service โ
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